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Produced by Almaden Valley Rotary Club


Journalism Student Plans High Profile Promotion Campaign

San Jose, CA- Stephanie Dreyer has accepted the position of Media Relations Intern for the upcoming 32nd Santa Clara County High School All-Star Football Game. The announcement was made by Roger Hassler of the Almaden Valley Rotary Club, chairperson of the Media Relations Committee for the club which sponsors the annual gridiron classic.

“Stephanie Dreyer brings an outstanding skill set to this key media relations position,” stated Hassler. “We were fortunate – as always – to have an excellent pool of candidates to choose from, yet Stephanie’s knowledge and enthusiasm for the game, plus her background in journalism and public relations, worked strongly in her favor.”

Dreyer is a graduating senior at Cal State University Northridge in Southern California, majoring in Journalism with an emphasis in public relations. The Almaden Valley resident is a 2003 graduate of Leland High School in San Jose.

“I am looking forward to working closely with all the Bay Area print and broadcast sports media in promoting this year’s All-Star Football Game,” said Dreyer. “I’m well aware that our game has had an outstanding track record over the years, and provides much-needed support for a variety of local charities. This is a wonderful career opportunity and I can’t wait to get started!”

The 2006 game will be held on Wednesday, July 19th, 7:30 p.m. at San Jose City College. Ninety of the top Santa Clara County graduating senior high school football players, divided into North and South squads, are participating in the game.

Several of the game’s recent alumni are continuing their careers in NCAA Division I collegiate football programs including Trent Edwards (Los Gatos, Stanford), Trevor Hooper (Mtn. View, Stanford) and Greg Van Hoesen (Saratoga, Cal). Current NFL stars who’ve played in the all-star game include Jeff Garcia (Gilroy), Jeff Ulbrich (Live Oak) and Andre Carter (Oak Grove).

Dreyer was an outstanding student at Leland as well as one of the top local high school soccer players, gaining All Blossom Valley League honors in her junior and senior years. She played her freshman year for the Cal State Northridge Matadors women’s soccer team before deciding to focus on her studies.

As the point person for the All-star game’s media relations efforts this year, Dreyer’s duties will include fielding media inquiries, writing press releases about players and coaches as well as developing interview opportunities with Bay Area sports reporters and news outlets.

“The position enables me to be very response-oriented when receiving calls from the sports media,” noted Dreyer. “But it’s also exciting in that I can be very pro-active in terms of coming up with unique story angles and presenting them to the media.”

Dreyer continued, “We’re already working on stories about this year’s eye-catching All-Star jerseys (judged tops in a recent design competition among sports apparel manufacturers) and the great job that the 49er Gold Rush cheerleaders do every year at the game. Plus, our all-star game website – – gets over 500 hits a day the week of the game. There’s simply a wide variety of interesting elements that go into making this event such a success.”

The Santa Clara County High School All-Star Football Game has long benefited from exceptional coverage from leading Bay Area and community newspapers, and Dreyer plans to increase the quantity of press articles through a content-specific print campaign.

Several years ago, the Almaden Rotary Club’s media relations committee decided to target Bay Area TV/Radio stations to augment print coverage.

“We’ve established great connections in the past several years with sports talk KNBR 680AM (host Gary Radnich is a Del Mar grad) and all news KCBS’s John Madden Show (anchor Stan Bunger is a proud Leigh Longhorn),”noted Dreyer. “Wild 94.9FM is absolutely off the charts in terms of supporting our game, and we’ll be bringing in players again this year to the 94.9 studios in San Francisco for a half-hour on-air call in segment. The players get way into it and the exposure really helps drive attendance to the game. My job this year is to really maximize our print and broadcast presence. ESPN, here we come!”

Tickets for the 32nd Annual Santa Clara County High School All-Star Football Game are $15. All proceeds from the game will benefit the Charlie Wedemeyer Family Outreach and other local charities. For more information about this event, visit

The Almaden Valley Rotary Club, charted in 1969, is composed of a wide cross section of men and women involved in local businesses and professions. The club has fellowship meetings every Friday regarding interesting and informative programs dealing with topics of local and global importance. In addition, they sponsor a variety of youth programs and activities in Santa Clara Valley. The Almaden Valley Rotary Club is a member of Rotary District 5170, comprised of 60 clubs with approximately 4,000 members. For more information, call (408) 268-7196 or visit